Devika Brand Guidelines

RGB

0 0 0

HEX/HTML

#000000

CMYK

75 68 67 90

RGB

255 255 255

HEX/HTML

#ffffff

CMYK

0 0 0 0

RGB

190 34 48

HEX/HTML

#be2230

CMYK

0 82 75 26

Specialty & Display Typeface: PT Mono

A display font may be used when you need to create a mood or set the tone of a piece.

Typically used for type set larger than 14 points,

a display font should only be used for headlines or graphics.

It should be used sparingly and tastefully and should never be used as body text.

Script fonts should never be used in all caps.

Primary Typeface: Roboto

Roboto is Devika’s primary typeface. It’s a clean, modern, sans-serif typeface that works well for display copy, body text, and everything between.

Clearspace

To enhance the logo’s importance, it is necessary to leave space around the logo or a “clear zone” which takes the form of an invisible border around the logo equal to X/2.